Irish Creators: Land Austria Brand Collabs on Bilibili

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He dreams of building a proper global network of creators – one where Irish influencers and brands can team up freely across borders and platforms.
Always learning and playing around with AI, SEO, and VPN tools, he's set on helping creators from Ireland link up with global brands and grow far and wide.

💡 Why Austrian brands on Bilibili — and why you should care

If you’re an Irish creator who makes gameplay videos, this one’s for you. Bilibili isn’t just another video site — it’s a youth-first community built around fandoms, gaming and long-form engagement. The platform’s famous “bullet chatting” feature (real-time comments across the screen) creates a very different vibe to TikTok or YouTube — a vibe brands love when they want authentic, chatty engagement rather than passive views. That’s straight from Bilibili’s own positioning as a community for “All the Videos You Like” and creator-driven culture.

You might be thinking: “Why bother pitching Austrian brands on a China-facing platform?” Two reasons. One — European brands (including tourism boards and lifestyle companies) are increasingly open to working with creators across platforms to reach new audiences; recent coverage shows European tourism bodies inviting creators to produce localised content on major platforms (see Karar and CNN Turk reports from 28 Aug 2025 about creators being hosted for destination promotion). Two — gameplay challenges are a low-cost, high-engagement format that works superbly on Bilibili: they’re shareable, repeatable, and build community participation via comments and remixes.

This guide gives you a street-smart roadmap: how to find Austria-facing brands, shape a pitch that makes sense for Bilibili, handle language and logistics, and run gameplay challenges that deliver measurable value. Expect practical outreach scripts, campaign formats that work on Bilibili, and a realistic sense of timeframes and costs.

📊 Quick platform comparison — where gameplay challenges land best

Summary: Bilibili is uniquely strong for long-form gaming content and community-driven challenges; YouTube wins on global reach, while Instagram suits lifestyle activations. If the goal is an engaged, participatory audience for gameplay challenges, Bilibili often outperforms on depth of interaction rather than raw reach.

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💡 How to find the right Austrian brands to pitch (practical steps)

1. Start with the obvious verticals. Austrian brands that naturally sync with gaming challenges include:
2. Tourism operators (city and nature experiences that can be gamified).
3. Outdoor gear and lifestyle brands (boots, backpacks, energy snacks).
4. Tech and gaming retailers.

5. Beverage brands targeting young consumers.

6. Use signals, not guesses:

7. Search for Austrian brands that already advertise in China or have Chinese-language pages — these are likelier to try platform experiments.

8. Look for past cross-border activity: recently, Turkish tourism bodies hosted creators to feature local attractions on Chinese platforms (see Karar and CNN Turk coverage dated 28 Aug 2025). That pattern shows brands will pay to reach Asia-facing audiences via creators.

9. Find the right contact:

10. Aim for “international marketing”, “digital partnerships” or the PR agency that handles the brand’s export markets.

11. European brands often work via regional PR agencies or tourism boards — tailoring your pitch to the agency (not the local store manager) speeds things up.

12. Prepare assets they can use fast:

13. Short pitch doc (one pager) in English and a translated summary in simplified Chinese (or offer to get one done).
14. Example short video (30–60s) and a 10–15s clip sized for Bilibili preview.
15. A simple ROI forecast: estimated reach, expected engagement rate, and a clear call-to-action you’ll measure.

📣 Pitch scripts and cold outreach — write these like you’re DM’ing a mate

Use warm, human language. Keep it short and outcome-focused.

Email subject line options:
– “Creative collab idea — gameplay challenge for [Brand] on Bilibili”
– “Quick idea: turn [Austrian experience] into a viral game challenge”

Cold email body (short):
Hi [Name],

I’m [Your Name], an Irish gaming creator with an active community on platform X. I’ve a compact idea to turn [Brand/Product/Place] into a gameplay challenge on Bilibili that drives authentic youth engagement and UGC.

Quick wins I’ll deliver:
• 1× gameplay challenge video + 1× live stream event
• Localised thumbnails + Chinese caption copy
• Clear KPI: views, unique participants, hashtag reach

Happy to sketch a pilot (low-cost) and show audience samples. Can I send a 1-page brief?

Cheers,
[Name] — [handle] — [one-line metric]

DM template for brand or agency on LinkedIn/WeChat:
Hey [Name], big fan of [Brand]. Quick q — would you be open to a short pilot to test a gameplay challenge on Bilibili? I’ve got a ready-made brief. Mind if I ping it over?

Pro tip: include a short link to a dossier (PDF) and a 30s sample clip. Brands will often say yes to seeing a clear, easily-digestible brief.

🔧 What to offer in a Bilibili gameplay challenge (formats that work)

• The “Hashtag Challenge” (UGC): You propose a simple in-game mechanic or mod where viewers replicate a short clip, then tag the brand’s campaign hashtag. Offer prizes (brand products, vouchers) that are shipped or localised to winners.

• Live Stream + Mini-Tournament: Host a 60–90 minute stream with brand integration (branded overlays, product shoutouts), then invite viewers to compete in a quick in-stream challenge. Use real-time bullet chat to involve the audience.

• Narrative Collab: Produce a short “branded level” video where the game mechanic mirrors the product (e.g., a hiking challenge featuring Austrian outdoors clothing), then challenge viewers to create their own sequels.

• Cross-platform tease: Cut short vertical teasers for international channels (YouTube Shorts, Instagram Reels) to drive traffic to the full Bilibili piece — useful if the brand wants multi-market coverage.

Measurements brands care about:
– Engagement rate (likes, comments, reposts)
– Unique participants in the challenge
– Click-throughs where applicable (shop links)
– Watch time and retention during streams

🧾 Contracts, payments and logistics — no one likes surprises

• Rates: Expect to quote per deliverable or per engagement. If you’re new to cross-border work, offer a low-risk pilot: modest fee + performance bonus for hits.

• Payments: Brands may want invoices and vendor details. Check currency, VAT rules, and whether the brand prefers wire transfer, Payoneer, or a European agency as intermediary.

• Shipping prizes: If prizes need to go from Ireland to winners in Asia or vice versa, clarify costs up front — agencies often cover logistics.

• Legal: Have a basic contract that covers usage rights (where the brand can republish your content), exclusivity windows, and a cancellation clause.

🔮 Trends & forecast — where this is heading

• Brands will keep experimenting with creators who can deliver localised storytelling for younger audiences. The recent tourism programs that hosted creators for destination promotion (reported by Karar and CNN Turk on 28 Aug 2025) show a playbook: host creators, create authentic content, and amplify on platforms frequented by youth.

• Gameplay challenges will become more branded but subtler. Expect more product integrations that respect gameplay flow rather than interrupt it.

• Agencies bridging Europe and Asia will grow — they’ll become the easiest route for creators who prefer not to handle translations, invoicing or IP rights themselves.

🙋 Frequently Asked Questions

❓ Can I run a Bilibili campaign from Ireland if I don’t speak Chinese?

💬 Yes — but you’ll need a translator or agency for copy and community replies. Many creators use a short translated brief and a native speaker for comment moderation during live streams.

🛠️ What’s the best way to price a pilot gameplay challenge?

💬 Start with a fixed fee for production plus a performance bonus tied to engagement. Offer a lower entry price on the pilot to build trust, then scale if the KPIs look good.

🧠 Should I target big Austrian brands or small D2C labels?

💬 Both have value. Big brands bring budget but more approvals; small brands are quicker and more flexible. A mix is ideal — test a D2C partner as a case study, then pitch to larger targets with metrics.

🧩 Final Thoughts…

Reaching Austrian brands on Bilibili is absolutely doable — but it’s not a copy-paste job. Success comes from understanding platform culture (bullet chat, long-form fandoms), speaking the brand’s language in clear ROI terms, and delivering a ready-to-run pilot that shows you get both the game and the audience.

Use the outreach scripts above, offer simple, measurable deliverables, and play to Bilibili’s strengths: community, interactivity and repeatable UGC. If you build one strong case study, other brands will follow.

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📌 Disclaimer

This post blends publicly available information (including Bilibili’s platform description and recent media reports on creator-hosting programs) with practical experience and some AI-assisted drafting. It’s meant for guidance and discussion — not legal advice. Double-check details like payments and platform rules before you sign anything. If anything looks off, ping me and I’ll help sort it out.