💡 Intro — Why Irish creators should care about Sri Lanka brands on Moj
If you’re an Irish creator looking to expand beyond the usual UK/US gigs, Sri Lanka is a surprisingly smart play — fast-growing e-commerce, global-facing FMCG brands, and SMEs hungry for regional visibility. Moj, while best known in the South Asian market, is where short-form storytelling lands quick, native reach. That means fewer middlemen and direct access to brands that still value authentic creator-led campaigns.
Most creators panic and send the same cold DM to every brand. Don’t. Brands in Sri Lanka respond better to proposals that show local nuance: festival timing (Duruthu, Vesak), product usage in local settings, and measurable uplift proposals. Use recent examples where brands ran prize-draw mechanics and saw rapid engagement — those campaign types are proven attention-grabbers and translate well to Moj’s short-video format (see a campaign that attracted over 130,000 interactions — it’s a handy proof point when pitching) (itbiznews).
This guide gives you practical steps — from research to a sample pitch, to measurement frameworks — tailored for creators in Ireland who want to increase their collaboration chances with Sri Lankan brands on Moj. No hype, just tactical moves you can start doing today.
📊 Data Snapshot: Outreach channels vs expected performance
| 🧩 Metric | Moj | WhatsApp / Email | |
|---|---|---|---|
| 👥 Monthly Active (estimate, Sri Lanka) | 1,000,000 | 2,500,000 | 8,000,000 |
| 📈 Avg Conversion (engagement→brand reply) | 9% | 7% | 4% |
| 💶 Typical Cost to Brand (small SME campaign) | €1,200 | €2,000 | €400 |
| 🎯 Best Use Case | Creative product demos, challenges | Catalogue + influencer bundles | Direct negotiation, contracts |
The table contrasts three outreach routes you’ll use when going after Sri Lanka brands: pitching natively on Moj, running cross-platform Instagram approaches, and using direct channels (WhatsApp/Email) to close deals. Moj tends to give higher direct-engagement conversion for short-form, native creative ideas, while Instagram still holds higher user counts and brand comfort for polished campaigns. Direct channels have the highest likelihood of closing but require relationship-building and patience. Use Moj to prove creative concepts quickly, Instagram for portfolio polish, and WhatsApp/Email to finalise terms.
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💡 How to approach Sri Lanka brands on Moj — step-by-step (practical tactics)
1) Do fast local research before you reach out
• Search Moj for the brand name, product hashtags, and competitor handles. Cross-check with Instagram — many Sri Lankan brands maintain both platforms. If a brand has used prize draws or in-pack redemption campaigns (the kind that recorded 130,000+ interactions), note that — it proves they’ll try bold activations (itbiznews).
• Use open market reports to show category growth if relevant (e.g., apparel/digital adoption trends) — this gives you a business frame (openpr).
2) Build a Sri Lanka-first micro-portfolio
• Make 2–3 sample Moj clips tailored to the brand: product in a local home setting (use voiceover or subtitles in English + a line in Sinhala/Tamil if you can). Short, native, and with a clear CTA.
• Keep one “pilot” offer: 2 Moj clips + usage rights for 7 days + a simple performance metric (CPE or engagement uplift).
3) Nail the pitch — structure it like a mini-case study
• Subject line: Quick Moj pilot idea — [Brand] + [Festival] → 3–5x engagement
• Opening: One-sentence compliment + why you’re excited. Then a 2-line performance claim (use the 130k-interactions example as social proof if the brand has run similar campaigns) (itbiznews).
• Offer: Pilot package, deliverables, timeline, expected KPIs, two pricing options (paid + performance bonus). Keep it short.
4) Localisation and cultural respect — don’t wing it
• Use simple Sinhala/Tamil greetings or subtitles — it shows effort. If you can’t speak the language, hire a local translator for €15–€30 per script. Brands notice that.
• Avoid cultural missteps: check imagery, festival context, and product usage norms.
5) Use Moj’s format to your advantage
• Challenges, how-to clips, unboxing, and quick recipes perform well. For FMCG or apparel, pack your content as a 10–20 second story with a clear hook in the first 2–3 seconds.
• If the brand already ran a prize draw / redeemable points scheme (see the reference campaign that included physical gifts and redeemable points), propose a short Moj-native prize mechanic — it’s an easy sell because it mirrors what they’ve done before (itbiznews).
6) Close with measurement and low risk
• Promise a short 7–14 day pilot with clear metrics: views, watch-time, saves, click-throughs (use a UTM to track external links). Offer a refund or fee adjustment if benchmarks aren’t hit — that reduces buyer friction.
7) Scale using trade-fams and aggregator events
• Suggest an influencer “fam” or a dedicated brand event on a platform and then distilled Moj clips from the event. Tourism boards and bigger brands use this tactic effectively to produce content that translates internationally (example: STB inviting influencers for firsthand experiences). Use the fam idea as a higher-value offering once you’ve proven the pilot (reference: STB-style influencer power).
💬 Outreach templates (quick copy you can paste)
Cold DM (Moj/Instagram):
Hi [Name], love what [Brand] did with [recent activity]. I’m an Irish creator who makes short, Sri Lanka-friendly product clips — I’ve got a 2-video Moj pilot idea for [festival/product] that’s low-risk and built to convert. Sample: [link to portfolio]. Can I send a one-page brief?
Email subject:
Mini Moj pilot for [Brand] — 2 videos, 7 days, proof or refund
Short pitch body:
Hi [Name], quick one — I propose a 2-video Moj pilot focused on [use-case]. Deliverables: 2 x 15s Moj clips + one analytics report. Fee: €1,200 or €700 + 15% bonus per KPI uplift. Happy to tailor. Cheers, [Your name] — [link]
🙋 Ceisteanna Coitianta (Frequently Asked Questions)
❓ How do I find Sri Lanka brands that actually use Moj?
💬 Start with Moj search — look for product hashtags, local retailers and FMCG names. Cross-check on Instagram for active social teams. Brands that run prize draws or pack-based redemptions are particularly open to creator activations (itbiznews).
🛠️ What’s the best pitch length for a Sri Lanka SME?
💬 Short and businesslike. One-sentence hook, one-line proof point, pilot offer in bullets. Attach a 30s demo link. SMEs hate long PDFs — keep it neat.
🧠 Should I include Sinhala/Tamil in my content if I’m based in Ireland?
💬 Yes — even a line or subtitle shows cultural respect and lifts engagement. Use a local translator if needed; it’s a cheap conversion booster.
🧩 Final Thoughts…
You don’t need to be in Colombo to work with Sri Lanka brands — you need the right research, culturally-aware creative, and a low-risk way to prove value. Moj gives you a fast, native channel to show what short-form creativity does for a product; Instagram helps you look polished; WhatsApp/Email closes deals. Lead with small pilots, measure tightly, and scale by offering fam-style activations or event content once you’ve built trust.
Brands respond to clear business language, not big promises. Use the 130k-interactions example as a credibility nugget when relevant (itbiznews), and bring category context from market reports when you need to make the economic case (openpr). Be polite, be patient, and treat each pitch as the start of a relationship.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 ATRenew Inc. Reports Unaudited Second Quarter 2025 Financial Results
🗞️ Source: manilatimes – 📅 2025-08-20
🔗 https://www.manilatimes.net/2025/08/20/tmt-newswire/pr-newswire/atrenew-inc-reports-unaudited-second-quarter-2025-financial-results/2170805
🔸 Apparel Market Size to Reach USD 1.66 Trillion by 2030 Driven by Digital Adoption, Sustainability, and Comfort-Centric Clothing
🗞️ Source: openpr – 📅 2025-08-20
🔗 https://www.openpr.com/news/4151531/apparel-market-size-to-reach-usd-1-66-trillion-by-2030-driven
🔸 Urban renewal or urban removal? Malaysia’s URA and the battle for the right to the city — Muhammad Hafiz Hassim
🗞️ Source: malaymail – 📅 2025-08-20
🔗 https://www.malaymail.com/news/what-you-think/2025/08/20/urban-renewal-or-urban-removal-malaysias-ura-and-the-battle-for-the-right-to-the-city-muhammad-hafiz-hassim/188326
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📌 Disclaimer
This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please take it with a grain of salt and double-check when needed.
