Irish advertisers: Recruit Rumble influencers fast

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
He dreams of building a proper global network of creators – one where Irish influencers and brands can team up freely across borders and platforms.
Always learning and playing around with AI, SEO, and VPN tools, he's set on helping creators from Ireland link up with global brands and grow far and wide.

💡 Quick intro: Why Rumble matters to Irish advertisers right now

Rumble has been on the radar as an alternative video platform where passionate, opinion-led audiences gather — especially in the UK. If you’re an Irish advertiser wondering whether to bother recruiting creators there, this piece is for you: practical, no-nonsense, and grounded in what brands are actually asking for in 2025.

Brands are juggling three big pressures: getting noticed with limited budgets, keeping campaigns brand-safe, and showing measurable ROI. At the same time, audiences increasingly reward authenticity, local storytelling and sustainability messaging — a trend clearly visible across recent campaigns and media chatter about creators and brand partnerships. That shift matters: when Irish brands target UK communities on Rumble they often succeed not by chasing virality but by tapping into tight-knit niche audiences who respond to real voices and values.

Throughout this guide I’ll pull in recent reporting and agency trends so you can build a recruiter’s checklist, a short A–Z outreach process and realistic expectations for results. I’ll also flag the brand-safety trade-offs and share how to test creators without blowing your budget. Think of this as the practical playbook you’d want if you had to set up a Rumble creator activation next week.

📊 Data Snapshot: Platform differences for UK creator recruiting

Summary: Rumble in the UK is strongest where community and long-form opinion content matter — an ideal fit for brands that want depth over breadth. For broad reach or highly polished monetisation setups, YouTube and TikTok remain more mature. The practical takeaway: use Rumble for targeted storyteller-led activations, pair it with YouTube/TikTok for reach, and always run a small pilot first to test tone and conversion.

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💡 How to recruit UK Rumble creators — a practical 6-step plan

1. Clarify the outcome and slice the audience.

2. Are you after awareness in a UK niche (e.g., sustainable commuting), direct conversions (promo codes), or reputation building? Be specific — Rumble rewards relevance and context.

3. Map creators by community, not just follower count.

4. Look for creators who consistently spark conversation and have a clear niche. The Reference Content on “Rising Influence of Sustainability and Localized Brand Storytelling” is a reminder: localised stories and values-driven creators punch above their weight for brand trust.

5. Vet for brand safety and context.

6. Recent coverage about brands vetting creators, like The Guardian’s reporting on high-profile influencer hires, is a good reminder: controversies can surface quickly. Ask about recent content, pinned videos, and community sentiment. Use short paid trials to measure fit before committing.

7. Offer structured briefs but leave room for creator voice.

8. Give clear KPIs and guardrails but let creators tell the story in their style. On Rumble, long-form explainers and commentary often perform better when the creator leads the narrative.

9. Use tracked links, unique promo codes and landing pages.

10. Measure properly. Conversion tracking will tell you whether the creator brings attention or actual customers.

11. Iterate fast and repay creators fairly.

12. If an activation shows traction, scale with the same creators and structure a longer-term deal. Agencies expanding internationally (see the RiseAlive story in TechBullion about agency growth) often recommend building repeatable flows rather than one-offs.

📢 What agencies and brands are doing — signals from the industry

Two helpful threads from recent reporting shape how Irish advertisers should think about Rumble:

• Agencies are expanding global services while leaning into creator-led word-of-mouth and hyper-personalised stories. TechBullion’s piece about RiseAlive going global highlights how agencies are packaging creator-led funnels that work across markets — that approach is useful if you want to scale a Rumble pilot into the UK and ROI across channels.

• Brand safety is under the spotlight. The Guardian’s story about L’Oréal hiring a controversial creator shows that big brands can face backlash for poor vetting. The core lesson: vet context, not just follower numbers. If a creator’s recent content sits at odds with your brand values, it’s risky.

Combine those signals: work with an agency that understands UK creator culture or build a tight internal process for vetting, briefing and measurement. Keep deals simple at first — pay for content + performance bonus, not just a vanity post.

💡 Creative briefs that work on Rumble (examples)

• “Long-form local story” — a 6–10 minute piece where the creator visits a sustainable partner in Northern England and explains why your product matters in that context. Great for credibility and local resonance.
• “Explainer + CTA” — a straight 3–5 minute video that solves a problem (how to use product X for commuters) with a unique promo code for viewers.
• “Creator roundtable” — two creators in a short debate format about a category trend; useful if you want conversation and watch-time.

Tip: Keep creatives adaptable for repurposing — Rumble assets can be sliced into shorter clips for TikTok and YouTube Shorts later.

🙋 Frequently Asked Questions

❓ How do I find credible Rumble creators in the UK?

💬 Start with creator lists, but validate with community checks — read comments, check watch-time style videos, and ask for audience demos. If available, use a platform like BaoLiba to surface ranked creators by region and category.

🛠️ What’s a low-risk way to test a creator before a bigger spend?

💬 Run a paid pilot: a single content piece with a tracked link and a small paid boost. If you get engagement and some conversions, you can scale. Make the pilot three weeks so you capture both initial views and mid-tail performance.

🧠 What metrics should Irish brands prioritise on Rumble?

💬 Prioritise watch-time, comment sentiment and conversion rate (via unique codes or landing pages). Reach is useful, but Rumble’s value often sits in engagement depth and niche trust.

🧩 Final thoughts — what to do next

Rumble is not a silver bullet, but it’s a sensible place for Irish brands to recruit creators if you’re after engaged UK niche audiences and long-form storytelling. Treat Rumble activations like direct-response experiments: small pilots, measured KPIs, and creator-first briefs. Use trusted vetting processes and be mindful of brand safety — the media chatter this year shows surprises still happen.

If you want a quick checklist to take to your next planning meeting:
– Pick one UK niche and one clear KPI.
– Recruit 2–4 creators for pilots (mix micro and mid-tier).
– Use tracked links + unique codes.
– Run a 4-week pilot, then decide to scale.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 ““Speed is everything” – how Arm and Aston Martin’s new wind tunnel venture looks to bring in a new era of success”
🗞️ Source: techradar_uk – 📅 2025-08-09
🔗 Read Article

🔸 “Thailand, Japan, Indonesia, Malaysia, And More Demonstrate Strong Growth In Repeat Travel As Agoda Reveals The Favourite Cities That Keep Visitors Coming Back”
🗞️ Source: travelandtourworld – 📅 2025-08-09
🔗 Read Article

🔸 “Ethereum Whale’s Astounding $13.38M ETH Sale After Eight Years”
🗞️ Source: bitcoinworld – 📅 2025-08-09
🔗 Read Article

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📌 Disclaimer

This post blends publicly available reporting (cited where relevant) with practical guidance and some AI-assisted drafting. It’s intended for guidance and discussion — not a substitute for legal, financial, or platform-specific advice. Double-check platform policies and creator disclosures before any paid activation.