If you’re an advertiser or content creator in Ireland looking to crack the code on Pinterest ads in France for 2025, pull up a chair. We’re diving deep into the full category advertising rate card for Pinterest in France — and how you can play it smart from this side of the Irish Sea.
Pinterest might not be Ireland’s top social platform (hello TikTok and Instagram), but for brands chasing French eyeballs, it’s a goldmine. Especially since the platform’s ad formats and pricing have evolved big time recently. Whether you’re a local SME aiming to tap into the French market or an Irish influencer looking to partner with French brands, understanding the Pinterest ad rate card in France is clutch.
📢 Marketing Trends in Ireland and France for 2025
As of June 2025, the landscape’s buzzing with cross-border campaigns. Irish brands like Bewley’s Coffee and SuperValu are increasingly testing Pinterest ads to reach French consumers, targeting lifestyle, food, and travel categories. The payment methods are straightforward here — most Irish advertisers use Euro (EUR) payments via international bank transfers or credit cards like Visa and Mastercard, with platforms like PayPal also accepted for ad spend.
In the last six months, Ireland’s influencer marketing scene has leaned heavily on visual platforms. Pinterest’s “discovery” style fits right in, especially for sectors like fashion and home décor. French consumers love curated boards and aspirational content, so ads here aren’t just about pitching — they’re about storytelling.
📊 Understanding the 2025 France Pinterest Advertising Rate Card
Pinterest’s rate card in France breaks down by ad format and category. The key pricing models are CPC (cost per click), CPM (cost per mille/impressions), and CPA (cost per acquisition). Here’s the lowdown on what Irish advertisers should expect:
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CPC Rates: Typically range from €0.30 to €1.20 depending on the category. Lifestyle and fashion tend to be pricier (€0.90–€1.20), while general retail and DIY are on the cheaper end (€0.30–€0.60).
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CPM Rates: Average CPMs sit between €4 and €12. The higher end is reserved for premium categories like luxury goods and travel.
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CPA Rates: For conversion-focused campaigns, expect CPAs around €5–€15, varying greatly with the competitiveness of the niche.
Full Category Breakdown Example
| Category | Avg CPC (€) | Avg CPM (€) | Avg CPA (€) |
|---|---|---|---|
| Fashion & Beauty | 0.90–1.20 | 8–12 | 10–15 |
| Food & Drink | 0.50–0.90 | 5–8 | 7–12 |
| Home & Living | 0.30–0.70 | 4–7 | 5–10 |
| Travel | 0.80–1.10 | 7–11 | 9–14 |
| Tech & Gadgets | 0.40–0.80 | 5–9 | 6–12 |
These rates are typical for France but are fully accessible to Irish advertisers via Pinterest’s self-serve ad platform or through agencies like Jellyfish Ireland, which have local expertise.
💡 Practical Tips for Irish Advertisers Targeting France on Pinterest
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Leverage Local Influencers: Irish content creators like Aoife Walsh or John McCarthy have been collaborating with French lifestyle brands recently. Their boards blend Irish charm with European trends — a winning combo for Pinterest ads.
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Tailor Content to French Culture: French users value aesthetics and subtlety. Avoid shouting sales pitches; instead, curate inspiring boards that reflect French tastes. Think Provençal colours, artisan crafts, and gourmet foodie pins.
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Use Euro for Payments: Since Ireland and France share the Euro, currency conversion fees are a non-issue. This keeps budgeting simpler compared to other markets.
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Comply with GDPR & Local Laws: Pinterest ads must comply with GDPR and French advertising standards. Irish advertisers should double-check data privacy policies and consumer rights rules, especially when retargeting French users.
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Test Various Ad Formats: From standard Pins to video ads and Story Pins, France’s audience responds well to visual storytelling. Mix formats to see what drives the best CTR (click-through rates).
❗ Common Pitfalls to Avoid
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Ignoring local language nuances — French copy is a must unless you’re targeting expats.
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Overlooking mobile optimisation — 70%+ of Pinterest traffic in France comes from mobiles.
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Underestimating the power of Pinterest SEO — keywords in Pin descriptions and board titles can make or break your ad’s reach.
People Also Ask
What is the average Pinterest advertising cost in France for 2025?
For 2025, Pinterest advertising costs in France range roughly between €0.30 and €1.20 per click, with CPMs between €4 and €12 depending on the category and ad format.
Can Irish advertisers use the same Pinterest ad account for France campaigns?
Yes, Irish advertisers can manage French campaigns through the same Pinterest ad account, paying in Euro. It’s recommended to segment campaigns by country and language for better targeting.
How effective is Pinterest advertising compared to other platforms for reaching French consumers?
Pinterest excels in discovery and product inspiration, especially in lifestyle and retail sectors. While Instagram and Facebook have broader reach, Pinterest often delivers higher engagement for niche verticals and longer purchase consideration paths.
BaoLiba will continue updating on Ireland’s influencer marketing trends and cross-border advertising insights. Stay tuned and follow us for the freshest intel on making your global campaigns count.
