If you’re an Irish advertiser or influencer wanting to crack the US Twitter market in 2025, knowing the latest United States Twitter full category advertising rate card is pure gold. With Twitter’s ad products evolving and US rates shifting, understanding what you’re paying for – and how to budget in euro (€) – can make or break your campaign. Let’s break it down, local style, with a no-nonsense look at how this plays out for us here in Ireland.
📢 Twitter Advertising in 2025 Ireland Context
As of June 2025, Twitter remains a massive platform for brands targeting the US audience. For Irish businesses and creators, this means tapping into a market of over 300 million active users through promoted tweets, video ads, and influencer partnerships.
Irish advertisers like SuperValu or Ryanair often look to expand their footprint Stateside, so getting familiar with US Twitter ad rates helps in budgeting properly. Also, Irish influencers working with US brands need to understand how Twitter ad spend and influencer partnerships mesh together.
Payments typically happen in euro (€), but since Twitter billings are in US dollars (USD), expect FX conversions. Most Irish advertisers use corporate cards or PayPal, which handle the currency switch automatically.
💡 2025 United States Twitter Advertising Rate Card Overview
The 2025 Twitter advertising rate card for the United States covers multiple ad formats. Here’s a quick rundown of key categories and ballpark costs, which advertisers in Ireland should keep in mind:
- Promoted Tweets: Usually $0.50–$2.00 per engagement (likes, retweets, clicks).
- Video Ads: $6–$10 per 1,000 views (CPM) depending on targeting precision.
- Follower Campaigns: Around $2–$4 cost per new follower.
- Twitter Amplify (brand sponsorships on video content): Starts at $20,000 for premium placements per campaign.
- Twitter Takeover Ads: Premium real estate costing upwards of $100,000 for a day.
For Irish advertisers, remember these prices are base US dollar rates before VAT or any agency fees. Given current FX rates around 1 USD = 0.92 EUR (June 2025), multiply the USD rates accordingly.
📊 Why Ireland Advertisers Should Care About US Twitter Rates
You might ask: “Why bother with US Twitter rates when I’m here in Dublin or Cork?” That’s legit. But here’s the deal:
- The US market is massive with high purchasing power.
- Many Irish brands want to test or scale in the US before going global.
- Influencers collaborating with US brands get paid based on US ad budgets.
- Twitter’s ad platform doesn’t price differently by advertiser location; it’s the audience that dictates costs.
For example, a Dublin-based tech startup launching a new app targeting US millennials will likely face these US Twitter rates. Understanding the rate card allows better negotiations with media buyers or agencies.
❗ Legal and Cultural Considerations from Ireland
Running Twitter ads targeting US users from Ireland means minding data privacy laws. Ireland’s Data Protection Commission (DPC) enforces GDPR, which impacts how Irish companies handle user data, even when marketing abroad.
Also, the cultural tone matters. What works on Twitter in Ireland might not fly in the US. Irish brands often hire local US copywriters or influencers to localise messages, making ad spends more efficient.
💡 Real Irish Case: How a Galway Influencer Navigated US Twitter Ads
Take Aoife, a Galway-based lifestyle influencer who partnered with a New York fashion brand in early 2025. To boost her Twitter presence in the US, Aoife used promoted tweets with targeted US audiences.
Her team budgeted roughly $1,500 (about €1,380) for a two-week campaign. They saw a cost per engagement of $1.20, aligning with the Twitter rate card benchmarks. Aoife’s follower count grew by 3,000 US-based fans, opening more doors for monetisation.
📢 People Also Ask
What is the average cost for Twitter ads targeting the US in 2025?
On average, expect $0.50 to $2.00 per engagement for promoted tweets, with video ads costing between $6 and $10 per 1,000 views.
How do Irish advertisers pay for US Twitter ads?
Most use corporate credit cards or PayPal. Twitter bills in US dollars, so currency conversion to euro happens automatically by the payment provider.
Are US Twitter ad rates different for Irish advertisers?
No, Twitter charges are based on the target audience location (US), not the advertiser’s location. So Irish businesses pay the same US market rates.
📊 Final Thoughts
Understanding the 2025 United States Twitter full category advertising rate card is crucial for Irish advertisers and influencers eyeing the US market. The rates set the financial tone for your campaigns, and knowing them helps you plan smarter, avoid surprises, and scale effectively.
As of June 2025, with Ireland’s marketing landscape increasingly global, blending local expertise with US Twitter ad knowledge is a must. Whether you’re an Irish brand like Glanbia or a creator like Aoife, keep these insights close.
BaoLiba will continue to update Ireland’s influencer marketing and advertising trends, so make sure to follow us for the latest tips and rate card changes.
