If you’re an Irish ad boss or content creator looking to crack the Pinterest advertising game in the UK market, you’ve landed in the right spot. As of June 2025, Pinterest’s advertising landscape has evolved sharply, and knowing the full category rate card for the United Kingdom is pure gold for planning your campaigns and budgeting smart.
Let’s break down what you need to know about Pinterest advertising rates in 2025, with a solid focus on how it intersects with Ireland’s unique marketing scene — from local social habits to payment quirks and legal bits.
📢 Marketing Trends for Pinterest Advertising in Ireland and the UK 2025
Pinterest has steadily grown to become one of Ireland’s favourite platforms for discovery, especially among lifestyle, fashion, and home decor niches. Unlike Facebook or Instagram, Pinterest’s user base is all about inspiration and intent, which means ads here tend to perform with strong engagement and better conversion rates if you nail the creative and targeting.
By June 2025, Pinterest UK’s ad ecosystem is well-oiled, and Irish advertisers are hopping on board to tap into this. Many Irish brands like Avoca and Boden Ireland are leveraging Pinterest to drive traffic and sales, blending local charm with UK-wide reach. Plus, Irish influencers such as Lisa Cannon have started partnering with brands to create Pinterest-specific content, amplifying both organic and paid strategies.
With Ireland’s euro (€) currency and tight cross-border regulations post-Brexit, Irish advertisers often use international payment gateways linked to their business accounts in Ireland. PayPal and Stripe are common, but direct bank transfers in euros also get the nod, especially with local agencies handling Pinterest campaigns.
📊 Pinterest Advertising Rate Card UK 2025 Overview
Pinterest advertising costs in the UK still run as a cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-engagement (CPE) model, depending on your campaign goal. The rate card for 2025, updated as of June, looks roughly like this:
| Category | Average CPC (£) | Average CPM (£) | Notes |
|---|---|---|---|
| Fashion & Apparel | 0.35 – 0.60 | 5 – 8 | High competition, great ROI |
| Home Décor & Furniture | 0.30 – 0.55 | 4.5 – 7.5 | Strong seasonal spikes |
| Food & Drink | 0.25 – 0.50 | 4 – 6 | Popular for recipe pins |
| Beauty & Personal Care | 0.40 – 0.65 | 5.5 – 8.5 | Requires creative visuals |
| Travel & Tourism | 0.30 – 0.55 | 4 – 7 | Great for Irish staycations |
| Technology & Gadgets | 0.20 – 0.45 | 3.5 – 6 | Lower competition but niche market |
Bear in mind, these rates fluctuate based on targeting precision, seasonal demand, and ad quality. For example, a campaign targeting affluent Dubliners interested in sustainable fashion might pay a premium CPC compared to a broader UK-wide audience.
💡 How Irish Advertisers Can Play the Pinterest Game
Local Payment & Legal Considerations
Irish businesses advertising on Pinterest UK should factor in VAT implications and data privacy under GDPR. Pinterest collects user data, so ensure your campaigns have clear consent mechanisms and privacy notices aligned with Irish Data Protection Commission guidelines.
Payment-wise, most Irish advertisers settle their advertising spend in pounds sterling (£) through credit cards or PayPal wallets linked to Irish bank accounts. Currency conversion fees apply but are manageable with multi-currency business accounts offered by banks like AIB or Bank of Ireland.
Collaborating with Irish Influencers on Pinterest
Pinterest is not just about paid ads; influencer partnerships work wonders here. Think of Irish creators like The Green Edit or Ella Sweeney, who focus on sustainable lifestyle and can create Pins that blend seamlessly with ads. Collaborations often involve sponsored content, affiliate links, or product placements that boost your Pinterest presence organically and paid-wise.
Tools and Platforms for Campaign Management
Irish marketers often use global platforms like BaoLiba to connect with UK and Ireland influencers and manage Pinterest campaigns. BaoLiba’s interface supports multi-currency payments and detailed reporting tailored for the Irish market, making it easier to budget and optimise ads based on the UK Pinterest rate card.
📊 People Also Ask
What is the average cost to advertise on Pinterest UK in 2025?
As of June 2025, the average CPC ranges from £0.20 to £0.65 depending on the category, with CPMs between £3.5 and £8.5. Fashion and beauty categories typically command higher rates due to competition.
How do Irish advertisers pay for Pinterest ads targeting the UK?
Most Irish advertisers use credit cards, PayPal, or Stripe linked to their Irish bank accounts. Payments are usually made in pounds sterling (£), and businesses often manage currency conversion through multi-currency accounts.
Can Irish brands benefit from Pinterest advertising in the UK market?
Absolutely. Pinterest offers a highly engaged audience interested in discovery and shopping inspiration. Irish brands like Avoca and Boden Ireland have seen solid ROI by targeting UK consumers on Pinterest, combining paid ads with influencer content.
❗ Risks and Tips for Irish Advertisers
Pinterest’s ad auction system means costs can spike during peak seasons like Christmas or major UK events. Irish advertisers should set daily spend caps and monitor campaigns closely to avoid overspending.
Also, be mindful of creative compliance — Pinterest is strict on ad content, especially in sensitive categories like health or finance. Irish advertisers must align campaigns with both Pinterest policies and Irish advertising standards.
Final Thoughts
Knowing the 2025 United Kingdom Pinterest full category advertising rate card is a powerful weapon for Irish advertisers and creators. The blend of UK market dynamics with Ireland’s unique payment, legal, and influencer environment makes for an exciting yet challenging battlefield.
As of June 2025, Pinterest continues to grow as a discovery platform that rewards smart targeting and authentic content. Irish marketers who get their fingers dirty with local influencers, nail their budgets in pounds sterling, and comply with GDPR will see Pinterest pay off handsomely.
BaoLiba will keep updating the latest Ireland influencer marketing trends and Pinterest insights, so stay tuned and keep hustling!
