Looking to crack the Snapchat advertising nut for Poland in 2025 from the Irish market? You’re in the right spot. As a digital marketer or influencer in Ireland, understanding Snapchat’s rate card for Poland is pure gold if you’re aiming to expand your reach or run campaigns across Europe.
Snapchat’s huge in Poland, especially with Gen Z and millennials glued to their phones. For Irish brands and creators, tapping into that market through Snapchat ads is a no-brainer — but you’ve got to know the rates, the ad types, and how to navigate local quirks from your Dublin or Cork office.
Let’s break down the 2025 Poland Snapchat full category advertising rate card, with a focus on how Irish advertisers and influencers can make the best bang for their euro.
📢 Marketing Trends in Ireland and Poland via Snapchat in 2025
As of June 2025, Ireland’s digital marketing scene is buzzing with video-first content. Snapchat fits perfectly here because it’s all about quick, snappy stories and AR filters — content that Irish users love and which Polish audiences engage with heavily too.
Irish brands like SuperValu and influencers such as Niamh Cullen are already using Snapchat’s geo-filters and Snap Ads to capture attention locally, while some are testing the waters in Poland. The key is localising content — Snapchat’s ad formats allow you to do that easily.
Poland’s Snapchat user base is growing steadily, with approximately 11 million active users in 2025, mostly aged 16-34. For Irish advertisers, this means a juicy demographic for products like fashion, tech gadgets, and lifestyle services.
💡 Understanding Snapchat Advertising Rate Card for Poland 2025
Snapchat’s rate card is about transparency but also flexibility. For Poland, the rates vary depending on ad format, targeting precision, and campaign objectives. Here’s a quick rundown in EUR (€), the currency Irish advertisers will be working with:
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Snap Ads (Full screen vertical video ads)
CPM (cost per mille) ranges from €5 to €9 depending on targeting. Poland’s rates are generally 10-15% lower than Ireland’s, making it a cost-effective spot. -
Story Ads
These appear in between user stories. CPM sits around €6 to €10. -
Filters & Lenses (AR effects)
Custom geo-filters can start from €150 per day in smaller Polish cities, while nationwide campaigns can hit €2,000+. Lenses are pricier, often starting at €8,000 for a campaign. -
Commercials (6-second non-skippable video ads)
CPM around €10 to €14, premium pricing for guaranteed views.
Irish marketers usually manage payments via credit card or wire transfer in EUR. Snapchat’s self-serve platform is straightforward, but for bigger spends, many Irish agencies team up with local Polish media buyers to optimise rates and creative localisation.
📊 Real Talk: What Irish Advertisers Should Know
Targeting Polish Audiences from Ireland
Ireland and Poland differ culturally and linguistically, so Irish brands must localise. Snapchat supports Polish language targeting and local interests, but creative assets need to ring true. For example, a Dublin fashion brand targeting Polish youth should consider local slang or trends — not just translate English ads.
Payment and Legal Stuff
Irish advertisers pay in EUR, but Snapchat invoices may show PLN (Polish złoty) conversions. Make sure your finance team handles FX rates smartly. Also, GDPR applies both in Ireland and Poland, so ensure your Snapchat campaigns comply with data privacy laws — no dodgy retargeting tricks.
Collaborating with Polish Influencers
Irish marketers expanding into Poland often partner with Polish Snapchat creators. Platforms like BaoLiba help connect you with vetted Polish influencers for authentic campaigns. Payment terms are usually via PayPal or bank transfer in EUR or PLN.
❗ Risks and Pitfalls to Watch For
- Overestimating Reach: Snapchat’s Polish audience is younger, so don’t expect older demographics.
- Ignoring Local Trends: What works in Ireland might flop in Poland without localisation.
- Budget Mismanagement: Watch currency conversion fees and campaign pacing to avoid overspending.
- Compliance: GDPR breaches can kill campaigns and cost fines.
People Also Ask
What is the average Snapchat advertising cost in Poland for 2025?
The average CPM for Snapchat ads in Poland is between €5 and €14, depending on the ad format and targeting options.
Can Irish marketers run Snapchat ads directly in Poland?
Yes, Irish advertisers can use Snapchat’s self-serve platform to run campaigns in Poland, but localising content and collaborating with Polish influencers improves results.
How do Snapchat payment methods work for Irish advertisers targeting Poland?
Payments are typically made in euros via credit card or wire transfer. Exchange rates apply if Snapchat bills in Polish złoty, so plan your budget accordingly.
Final Thoughts
Snapchat’s 2025 rate card for Poland offers Irish advertisers and influencers a prime chance to expand in a vibrant, youthful market without breaking the bank. Localisation, smart budget management, and respecting legal frameworks are your best mates here.
BaoLiba will keep updating Ireland’s influencer marketing trends and Snapchat insights, so keep an eye on us for the freshest, no-nonsense tips. Time to snap up that Polish market!
