If you’re an Irish brand or influencer looking to crack the Norway TikTok market in 2025, you’ve landed in the right spot. We’re diving headfirst into the full category advertising rate card for TikTok in Norway, tailored for those of us based in Ireland. Whether you’re an ad buyer or a content creator, understanding what it costs and how to play the game across the North Sea is key to scoring serious ROI.
As of June 2025, TikTok remains a powerhouse, not just in Ireland but across Europe, and Norway’s market is no different. Irish advertisers must grasp local nuances — from payment preferences in euros and pounds sterling to compliance with GDPR-style data laws — all while syncing with Norway’s distinct social media culture.
📢 Norway TikTok Advertising Landscape 2025
TikTok in Norway is booming, with a user base heavily skewed towards Gen Z and young millennials who eat up short-form video content. Unlike Ireland where Instagram and Facebook still hold a chunk of ad budgets, Norway’s TikTok scene is more mature, with brands investing heavily in native content and influencer partnerships.
For Irish marketers, the language difference isn’t a massive barrier — most Norwegians speak excellent English — but localisation matters. Ads that resonate locally outperform generic campaigns every time.
💡 What Does Norway’s TikTok Rate Card Look Like in 2025?
TikTok’s advertising rate card in Norway covers several categories, typically:
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In-Feed Ads: These appear in users’ For You feeds. The average cost per 1,000 impressions (CPM) ranges between €6 and €12, depending on targeting specifics. Irish brands paying in euros or GBP via international payment platforms should factor in currency conversion fees but the process is straightforward thanks to open banking.
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Branded Hashtag Challenges: These are the big-ticket items. Norway sees rates from €50,000 up to €150,000 per campaign, reflecting the high engagement these challenges drive. Irish companies like SuperValu have successfully run similar campaigns on TikTok Ireland and can vouch for the ROI.
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TopView Ads: These premium spots that show as soon as users open TikTok will set you back €20,000 to €40,000 daily. For Irish advertisers, these are gold if you’re launching a new product or service with a splash.
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Branded Effects: Custom AR filters start at around €10,000, perfect for brands wanting long-term user interaction.
Keep in mind, Norway has strict advertising standards, particularly around transparency and data privacy. Irish advertisers must ensure compliance with the EU’s GDPR and Norway’s additional marketing rules, which can affect campaign setup and measurement.
📊 How Irish Advertisers Can Leverage Norway’s TikTok Market
You might wonder how Irish advertisers can best navigate Norwegian TikTok ads. Here are some pro tips:
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Partner with Local Influencers: Norway’s influencer scene is tight-knit and well-regulated. Collaborating with local TikTok creators like @norskvlogg or @oslolife can boost authenticity and engagement. Irish brands can find these creators via platforms like BaoLiba, which supports cross-border influencer matchmaking.
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Localise Content, Not Just Language: Norwegian TikTok users appreciate humour and cultural references that feel genuine. Irish advertisers should avoid one-size-fits-all content and instead tweak messaging to suit Nordic tastes.
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Use Familiar Payment Methods: While NOK is Norway’s currency, many ad platforms accept euros or GBP. Using payment methods like Revolut or Wise can reduce fees and speed up transactions for Irish marketers.
❗ Risks and Legal Considerations
Advertising in Norway isn’t just about throwing cash at TikTok. Irish advertisers must consider:
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Data Privacy: Norway’s implementation of GDPR is strict. Always get explicit consent for data collection and be transparent about your ad tracking.
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Advertising to Minors: TikTok’s large youth audience means you must tread carefully with age-appropriate content and avoid misleading promotions.
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Competition Law: Norway’s strict competition regulations mean you can’t use unfair advertising tactics. Stick to truth and clarity.
🧐 People Also Ask About Norway TikTok Advertising Rates
What is the average cost of TikTok ads in Norway in 2025?
The average CPM for standard in-feed TikTok ads in Norway ranges from €6 to €12, with premium formats like TopView costing upwards of €20,000 daily.
Can Irish advertisers pay in euros for TikTok campaigns targeting Norway?
Yes, most ad platforms accept euros or GBP, but it’s wise to use payment services like Revolut to minimise conversion fees and speed up payments.
How to find Norwegian TikTok influencers for brand collaborations?
Platforms like BaoLiba connect Irish advertisers with verified Norwegian TikTok creators, streamlining influencer partnerships across borders.
Final Thoughts
Navigating Norway’s TikTok advertising rate card in 2025 is a killer opportunity for Irish brands and influencers ready to expand their footprint. With clear knowledge of costs, local culture, and legal must-dos, you’re set to make waves across the Norwegian TikTok scene.
BaoLiba will keep updating you on Ireland’s influencer marketing trends and cross-border playbooks — stay tuned and keep smashing those campaigns.
