Looking to crack the Netherlands market with Pinterest ads in 2025? If you’re an Irish brand or influencer aiming to expand your reach across Europe, understanding the Pinterest advertising rate card in the Netherlands is key. Let’s cut through the fluff and get down to brass tacks on what you can expect, how pricing works, and how you can make the most of your ad spend from Ireland, paying in euros, while respecting local culture and legal norms.
As of June 2025, Pinterest has surged as a prime platform for visual discovery in Europe, including the Netherlands, with categories from home décor to fashion and tech gadgets. For Irish marketers, knowing the local Pinterest advertising rates in the Netherlands means smarter budgets and sharper campaigns.
📊 What Is the Pinterest Advertising Rate Card for the Netherlands in 2025?
Pinterest’s rate card basically lists the prices you’ll pay for ads across various categories. In the Netherlands, the 2025 rate card reflects local demand, competition, and ad formats like Promoted Pins, Video Pins, and Shopping Ads.
Typical cost models include CPM (cost per mille, or per 1,000 impressions), CPC (cost per click), and CPA (cost per acquisition). The Netherlands market is competitive but still more affordable than, say, the UK or Germany, offering a sweet spot for Irish brands targeting Dutch consumers.
Rate Card Overview by Category (2025 Estimates)
- Home & Garden: €8–€12 CPM
- Fashion & Beauty: €10–€15 CPM
- Food & Drink: €7–€11 CPM
- Tech & Gadgets: €9–€14 CPM
- Travel & Tourism: €6–€10 CPM
- Health & Fitness: €8–€13 CPM
Remember, these are base rates. Bids fluctuate depending on seasonality, targeting specifics, and ad quality scores.
💡 How Irish Advertisers Can Navigate Pinterest Ads for Netherlands Market
From Dublin to Cork, Irish advertisers know that localising campaigns isn’t just about language — it’s culture, payment methods, and legal compliance too.
Local Payment and Currency Considerations
Since both Ireland and the Netherlands use the euro (€), currency conversion headaches are minimal. Using payment platforms like SEPA bank transfers or credit cards issued by Irish banks ensures smooth transactions with Pinterest’s ad platform.
Cultural Fit & Content Localisation
Dutch audiences appreciate straightforward, authentic messaging — none of the over-the-top sales pitch. If you’re working with Irish influencers or agencies, advise on tone and aesthetics that resonate locally. For instance, a Dublin-based creative agency recently helped a Galway fashion label tailor Pinterest content focusing on sustainability, a hot topic for Dutch consumers.
Legal & Privacy Stuff
Ireland’s GDPR experience is a huge advantage here. Irish marketers must ensure Pinterest campaigns comply with EU data protection laws, including cookie consent and personal data handling. When targeting Dutch users, keep privacy policies transparent and up-to-date.
📢 Current Marketing Trends in Ireland and the Netherlands (2025 June Snapshot)
According to observations in June 2025, Irish marketers increasingly favour Pinterest for product discovery, especially in lifestyle and homeware segments. Meanwhile, Dutch consumers show strong engagement with Pinterest’s shopping features, making it a prime platform for direct-to-consumer campaigns.
Local Irish brands like Avoca Handweavers and influencers such as Emma Roche have started testing Pinterest ads aimed at Dutch audiences, leveraging data-driven targeting to boost conversions. Irish digital marketing agencies are advising clients to integrate Pinterest with Instagram and TikTok for a full-funnel approach.
❓ People Also Ask
What’s the average Pinterest ad cost in the Netherlands for 2025?
On average, you’re looking at €8 to €15 per 1,000 impressions, depending on the category and season. CPC rates tend to range from €0.20 to €0.60 for highly competitive niches like fashion.
Can Irish businesses pay for Pinterest ads targeting the Netherlands in euros?
Yes, both Ireland and the Netherlands use the euro, so payments are seamless through common methods like SEPA transfers or credit cards.
How do Pinterest ad rates in the Netherlands compare to Ireland?
Pinterest ad rates in the Netherlands are generally slightly lower or on par with Ireland, making it a cost-effective market to enter from an Irish base.
💡 Pro Tips for Irish Marketers Using Pinterest in the Netherlands
- Partner with Dutch influencers who have Pinterest presence to boost authenticity and reach.
- Test a mix of Promoted Pins and Shopping Ads — Dutch consumers love product discovery.
- Use Pinterest’s audience targeting tools to refine by interests, demographics, and behaviours.
- Keep GDPR and local advertising standards front and centre.
- Consider working with Irish agencies experienced in European campaigns for smoother localisation.
Final Thoughts
The 2025 Netherlands Pinterest full category advertising rate card offers Irish marketers a clear window into budgeting and strategy for this vibrant market. With shared currency, cultural insights, and strong platform growth, Pinterest is a powerful channel to tap into Dutch consumers — if you play it smart.
BaoLiba will keep updating Ireland’s influencer marketing trends and cross-border advertising insights. Stick with us for the real stuff to get your campaigns firing on all cylinders across Europe.
