If you’re an Irish advertiser or content creator looking to crack the Pinterest nut in the Netherlands, you’re in the right spot. As of June 2025, Pinterest remains a top-tier platform for driving brand awareness and sales in niche markets, and the Netherlands is no exception. But before you splash the euro, understanding the full category advertising rate card on Pinterest for the Dutch market is key to making your investment pay off.
Ireland’s marketing ecosystem has a knack for blending creativity with solid ROI. We know how to work with platforms that deliver real eyeballs and genuine engagement. So, let’s get stuck in and break down what you need to know about Pinterest advertising rates in the Netherlands — with a sharp eye for how Irish brands and influencers can leverage these insights.
📊 Pinterest Advertising in the Netherlands: The 2025 Landscape
Pinterest is not just a pinboard for pretty pictures anymore; it’s a powerful visual search engine that’s booming in Europe, especially in the Netherlands. Dutch users are highly engaged, using Pinterest for everything from home decor ideas to fashion, food recipes, and tech gadgets. Irish marketers are catching on to this trend, especially those in e-commerce and lifestyle sectors.
By June 2025, data shows Pinterest ad spend in the Netherlands has grown by over 20% year-on-year. That’s largely due to advertisers tapping into the platform’s full category advertising options, which cover everything from home improvement to beauty and wellness.
💡 What Is the Netherlands Pinterest Full Category Advertising Rate Card?
The full category advertising rate card is basically Pinterest’s official price list for running ads across all verticals in the Netherlands. It’s your starting point to budget campaigns by category — think fashion, tech, travel, and more.
Here’s the kicker: Pinterest’s rate card varies by ad format (Promoted Pins, Video Pins, Carousel, Shopping Ads), targeting options, and demand cycles. For Ireland-based advertisers wanting to target Dutch audiences, knowing these rates helps you avoid overpaying and plan your campaigns with razor-sharp precision.
Typical pricing for 2025 in the Netherlands ranges from:
- €0.40 to €1.20 per click (CPC) depending on category and season
- CPM (cost per 1,000 impressions) rates from €3.50 to €8.00
- Video ads generally command a 15-25% premium over static pins
For example, a local Irish fashion brand like Lily & Lou targeting young Dutch women on Pinterest should expect to pay around €0.85 CPC in the fashion category during peak sales months like November.
📢 Why Irish Advertisers Should Care About Dutch Pinterest Rates
Ireland and the Netherlands share similar digital behaviours, especially when it comes to e-commerce and social media usage. Irish marketers often run campaigns across both markets, so understanding Dutch Pinterest rates helps optimise spend and creatives.
Payment-wise, Irish advertisers can settle Pinterest invoices via international credit cards or PayPal, with all pricing shown in euros (€). This aligns well with Ireland’s SEPA payment system, making it hassle-free to manage ad budgets from Dublin or Cork.
Plus, Dutch consumers value authenticity and sustainability — traits Irish brands like Kinn Home and Wild Ireland promote heavily. Pinterest’s full category targeting lets you tailor ads to these values, driving better engagement and conversions.
💡 How To Use The Rate Card Smartly As An Irish Marketer
- Segment your campaigns by category — Don’t lump all your ads together. Use Pinterest’s rate card to assign budgets to categories where your ROI will be strongest.
- Leverage local creatives — Irish influencers or bloggers like Aoife from The Style Edit who understand Dutch culture can help craft pins that resonate, lowering your CPC.
- Time your campaigns — June 2025 insights show a spike in Dutch Pinterest activity around spring and autumn. Schedule ads accordingly to snag better CPMs.
- Test ad formats — Experiment with video pins or carousel ads in higher-rate categories first to measure impact before scaling spend.
📊 Local Example: Irish Homeware Brand Going Dutch on Pinterest
Take Dublin-based Kinn Home, a sustainable homeware label. They recently ran a Pinterest campaign targeting Dutch eco-conscious consumers in the home decor category. Using the rate card, they allocated €4,000 over three months, focusing on Promoted Pins with video content.
Results? CPC came in at €0.75, below the average rate card price, and engagement rates outperformed Irish benchmarks by 18%. This shows that understanding the rate card and local audience is gold dust for optimising spend.
❗ Legal and Cultural Considerations for Irish Advertisers
Ireland and the Netherlands both operate under GDPR, so ensure your Pinterest campaigns comply with data privacy laws, especially when retargeting Dutch users. Also, respect cultural nuances — the Dutch appreciate straightforward, honest messaging without the hard sell.
Irish advertisers should keep their creatives authentic, avoiding over-promising or aggressive calls to action. This aligns with Pinterest’s community guidelines and boosts trust among Dutch pinners.
📢 People Also Ask
What is the average Pinterest advertising cost in the Netherlands for 2025?
The average CPC ranges from €0.40 to €1.20 depending on category and timing, with CPMs between €3.50 and €8.00. Video ads typically cost 15-25% more.
Can Irish advertisers pay for Pinterest ads targeting the Netherlands in euros?
Yes, Pinterest invoices advertisers in euros, and Irish marketers can pay using credit cards or PayPal, compatible with Ireland’s SEPA banking system.
How can Irish brands optimise Pinterest ads for the Dutch market?
Focus on category-specific campaigns using the rate card, partner with local influencers, schedule ads around peak seasons, and comply with GDPR and cultural norms.
Final Thoughts
As of June 2025, the Pinterest full category advertising rate card for the Netherlands offers a transparent, strategic way for Irish advertisers to budget and optimise campaigns. Understanding these rates, combined with local cultural insights and payment convenience, puts Irish brands in a strong position to win on Pinterest across the Dutch market.
BaoLiba will continue updating Ireland’s influencer marketing trends and platform insights. Stay tuned and follow us for the latest on cracking international campaigns with the best ROI.
