If you’re an Irish ad boss or influencer keen to tap into Italy’s Pinterest scene in 2025, you’ve landed in the right spot. This isn’t your usual fluff piece—let’s cut through the noise and get down to brass tacks on Pinterest advertising rates across Italy, plus how you can make the most of this platform from Ireland.
As of 2025-07-18, Pinterest is flexing big time in Europe, and Italy is no exception. Irish brands and creators are eyeing this visually-driven platform to crack into Italian markets, especially in lifestyle, fashion, food, and travel categories. But what’s the cost, what’s the strategy, and how do you pay up from the Emerald Isle? Let’s dive in.
📊 Understanding Italy’s Pinterest Advertising Landscape in 2025
Pinterest in Italy has matured well beyond just a pinboard for recipes and style inspo. The platform’s ad offerings now cover the full shebang—Promoted Pins, Video Pins, Shopping Ads, and more. For Irish marketers, knowing the local pricing is crucial before throwing money at campaigns.
The Big Picture on Italy Pinterest Advertising
- Market size & user base: Italy boasts over 10 million Pinterest users, with a strong skew towards women aged 25-44, perfect for lifestyle and fashion brands.
- Category hotspots: Home décor, Italian cuisine, travel (think Amalfi Coast, Tuscan vineyards), and artisanal crafts are high engagement sectors.
- Ad formats: Static Pins, Video Pins, Carousel Ads, and Shopping Ads dominate. Video is on the rise, especially for storytelling.
💰 2025 Italy Pinterest Advertising Rate Card Breakdown
Rates vary by category, ad format, and campaign objective. Here’s a localised snapshot to help Irish advertisers budget realistically (all prices in Euros, though we’ll touch on how to handle payments from Ireland in a moment):
| Category | CPM (Cost Per Mille) | CPC (Cost Per Click) | Minimum Budget |
|---|---|---|---|
| Fashion & Beauty | €8 – €12 | €0.30 – €0.50 | €1,000 |
| Food & Drink | €6 – €10 | €0.25 – €0.45 | €800 |
| Travel & Leisure | €7 – €11 | €0.28 – €0.48 | €900 |
| Home & Garden | €5 – €9 | €0.20 – €0.40 | €700 |
| Arts & Crafts | €4 – €8 | €0.18 – €0.35 | €600 |
Note: These are average benchmarks as of mid-2025. Prices can spike during peak seasons like Christmas or major Italian holidays (Ferragosto in August, for example).
💡 Tips for Irish Advertisers Targeting Italy on Pinterest
1. Localise Your Content Properly
Italian Pinterest users appreciate content that feels native. Hiring local copywriters or creators who speak Italian (and understand local culture) can boost engagement dramatically. Irish brands like Avoca or Kildare Village have seen success by partnering with Italian influencers to localise campaigns.
2. Payment & Currency Handling
Irish advertisers deal in Euro (€), so currency conversion isn’t an issue, but be sure to check your payment gateway. Most Irish agencies use platforms like PayPal or Stripe to handle cross-border payments smoothly. Watch out for VAT compliance—Italy’s VAT rules apply when advertising there, so factor that into your budgeting.
3. Work with Local Italian Influencers
Pinterest isn’t just about ads; influencer marketing is gold here. Platforms like BaoLiba can connect you with Italian creators who have Pinterest followings, making campaigns more authentic and cost-effective.
4. Optimise for Mobile
Italy’s Pinterest usage is heavily mobile-driven. Ensure your Pins load fast and look slick on phones. Irish marketers can test this using tools like Google’s Mobile-Friendly Test before launching.
📢 People Also Ask
What is the average cost of Pinterest ads in Italy in 2025?
On average, CPMs range from €4 to €12 depending on the category, with CPCs between €0.18 and €0.50. Fashion and beauty tend to be pricier, but offer higher engagement.
Can Irish advertisers pay for Pinterest ads in Euros?
Yes, since both Ireland and Italy use the Euro, payment is straightforward. Just ensure your payment platform supports international transactions and complies with VAT rules.
How do I find Italian influencers for Pinterest campaigns?
Platforms like BaoLiba specialise in connecting advertisers with local creators across Italy. Alternatively, you can search Pinterest itself or use influencer marketing platforms focused on European markets.
📊 Case Study: Irish Brand Cracks Italian Pinterest
Take The Happy Pear, a popular Irish food brand. In early 2025, they launched a Pinterest campaign targeting Italian food lovers, focusing on Italian-styled plant-based recipes. By hiring Italian creators through BaoLiba and running Video Pins with a €1,200 budget, they saw a 35% boost in engagement and a 25% increase in website traffic from Italy within 3 months.
❗ Risks & Compliance to Watch
- Content regulations: Italy has strict advertising rules, especially around food and health claims. Irish brands must vet creatives for compliance.
- Data privacy: GDPR is in full effect, so cookie consent and data handling must be airtight.
- Cultural sensitivity: Avoid clichés or stereotypes in Italian content—authenticity wins.
Final Thoughts
Navigating Italy’s Pinterest advertising scene in 2025 as an Irish advertiser or influencer is a savvy move, but it demands local know-how and smart budgeting. Keep an eye on evolving ad rates, invest in localised content, and leverage platforms like BaoLiba to tap into Italy’s vibrant creator economy.
BaoLiba will keep updating Ireland’s influencer marketing trends and insights, so stay tuned and follow us for the latest in cross-border digital marketing.
Slán go fóill and good luck pinning!
