If you’re an Irish advertiser or influencer looking to crack the Italy Instagram market in 2025, you’re in the right spot. Italy’s influencer scene is buzzing, but pricing and strategy differ quite a bit from back home in Ireland. Understanding the Italy Instagram full category advertising rate card is key to getting your budget right and your campaigns firing.
As of June 2025, the Italian digital marketing landscape is evolving fast. Irish brands like Bewley’s Coffee or Paddy Power have started dipping toes into cross-border influencer collabs, but many still fumble around the rates and local customs. This article will break down what you need to know from a hands-on, boots-on-the-ground perspective — no fluff, just the real deal.
📊 Italy Instagram Advertising Rates in 2025
Right off the bat, let’s talk figures. Italy’s Instagram advertising rates for influencers vary widely depending on the niche, follower count, and content format. Here’s a rough rundown in euros (€), the currency you’ll be dealing with directly or via payment platforms like PayPal or Revolut, both favoured in Ireland for cross-border payments.
- Nano-influencers (1k–10k followers): €50–€150 per post
- Micro-influencers (10k–50k followers): €150–€500 per post
- Mid-tier influencers (50k–250k followers): €500–€2,000 per post
- Macro-influencers (250k–1M followers): €2,000–€10,000 per post
- Mega-influencers (1M+ followers): €10,000+ per post
These rates can fluctuate based on the content type — Stories, Reels, or static posts — with Reels often commanding a premium because of their engagement power and Instagram’s current algorithmic love.
💡 Practical Tips for Irish Advertisers Working with Italian Influencers
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Localise Your Briefs: Italian influencers appreciate a pitch in Italian or at least a culturally aware brief. This shows respect and ups your chances of collaboration.
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Payment Methods: Most Italian influencers prefer PayPal or direct SEPA bank transfers. Irish advertisers should ensure they budget for currency conversion fees and VAT considerations — Italy has a 22% VAT on digital services, which can catch you off guard.
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Contracts Are a Must: Italian law is quite strict on advertising disclosures. Ensure contracts specify the use of #ad or #sponsored hashtags to comply with AGCM (Autorità Garante della Concorrenza e del Mercato) guidelines. Ireland’s Advertising Standards Authority (ASAI) has similar rules, so no excuses here.
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Leverage Local Agencies: Agencies like We Are Social Milan or The Good Company have boots on the ground and can help you navigate influencer selection, negotiations, and legal compliance.
📢 2025 Italy Instagram Advertising Trends from an Irish POV
By June 2025, Italian Instagram is gravitating towards micro and nano influencers because they offer better authenticity and a more engaged audience. Irish brands targeting Italian millennials or Gen Z should consider this to maximise ROI.
Also, Instagram Shopping is becoming a big deal in Italy, especially in fashion and food sectors. Brands like Superga or Eataly are killing it using influencer marketing combined with shoppable posts. Irish advertisers would do well to integrate Instagram’s commerce features into their campaigns.
📊 Case Study: Irish Brand Enters Italy via Instagram Influencers
Take BrewDog Ireland for example. In early 2025, they partnered with Italian craft beer micro-influencers in Milan and Rome. They paid roughly €300 per post for authentic, locally-flavoured content. The campaign hit over 1 million impressions and drove a 20% boost in online sales via their Italian e-shop. The secret sauce? Localised content, honest storytelling, and clear legal compliance.
❗ Common Pitfalls to Avoid
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Ignoring Local Culture: Italian audiences can spot a copy-paste campaign from a mile away. Avoid generic content and work with influencers who genuinely match your brand vibe.
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Underestimating Budget: Instagram rates in Italy might seem cheaper compared to Ireland’s big names, but hidden costs like VAT and agency fees can add up.
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No Follow-up: Italian influencers expect respect and ongoing relationships, not one-off gigs. Build long-term partnerships for better results.
People Also Ask
What is the typical Instagram influencer rate in Italy for 2025?
Rates range from €50 for nano-influencers to over €10,000 for mega-influencers per sponsored post, with exact fees depending on audience size and content format.
How do Irish advertisers pay Italian Instagram influencers?
Most use PayPal or SEPA bank transfers, factoring in currency exchange and VAT. It’s essential to have clear contracts outlining payment terms and advertising disclosures.
Are Instagram advertising rules in Italy similar to Ireland?
Yes, both countries require clear disclosure of paid partnerships using hashtags like #ad or #sponsored to comply with consumer protection laws.
BaoLiba will keep you posted on the latest Ireland influencer marketing trends and Italy Instagram advertising updates. Stay tuned and keep your campaigns sharp in 2025 and beyond.
