If you’re an Irish advertiser or content creator looking to tap into the booming Indian market via TikTok in 2025, you’ve landed in the right spot. India’s TikTok scene is back on the rise with fresh advertising opportunities and a rate card that’s evolving fast. This guide breaks down the full category advertising rate card for TikTok India in 2025, tailored for us in Ireland—covering payment options, local marketing culture, and how Irish brands and influencers can navigate this landscape.
As of June 2025, India remains one of the hottest markets for TikTok advertising—whether you’re promoting apps, fashion, FMCG, or tech gadgets. Let’s dive in.
📢 Why India TikTok Advertising Matters for Irish Advertisers
India is a massive market with over 400 million monthly active TikTok users. For Irish brands targeting South Asian audiences or those looking to expand globally, India’s TikTok advertising offers a unique blend of scale and engagement.
From an Ireland perspective, the appeal is twofold:
- Cost-efficiency: Compared to local Irish TikTok ads, India’s CPC (cost per click) and CPM (cost per mille) rates are generally lower, meaning your euro stretches further.
- Diverse audience: India’s TikTok users cover urban centres like Mumbai and Delhi, but also tier 2 and 3 cities, giving brands access to a wide demographic mix.
Irish companies like SuperValu and Dublin-based tech startups have started testing Indian TikTok campaigns to build brand awareness among the young Indian diaspora and local consumers.
📊 2025 India TikTok Advertising Rate Card Breakdown
The TikTok advertising rate card in India changes by ad format, campaign objective, and target audience. Here’s a practical rundown based on the latest mid-2025 data:
| Ad Category | Typical Cost Range (INR) | Approx. Cost in EUR | Notes |
|---|---|---|---|
| In-Feed Ads | ₹10 – ₹30 per 1000 impressions | €0.12 – €0.36 CPM | Most common for brand awareness |
| Brand Takeover | ₹500,000 – ₹1,000,000 daily | €6,000 – €12,000 daily | Full-screen, high-impact launch ads |
| TopView Ads | ₹300,000 – ₹800,000 daily | €3,600 – €9,600 daily | Video ads appearing on app open |
| Hashtag Challenge | ₹1,000,000 – ₹2,500,000 campaign | €12,000 – €30,000 per campaign | Drives viral user engagement |
| Branded Effects | ₹200,000 – ₹700,000 campaign | €2,400 – €8,400 per campaign | Custom AR effects for brand interaction |
Rates are approximate and fluctuate depending on targeting precision and campaign duration.
For Irish advertisers, it’s essential to convert these costs sensibly into euro (€), factoring in current exchange rates and payment methods.
💡 How Irish Advertisers and Influencers Can Pay and Work with TikTok India Ads
Payment Methods
Irish companies usually prefer paying via corporate credit cards or international wire transfers in euro. TikTok India’s ad platform accepts payments via:
- International credit/debit cards (Visa, MasterCard)
- UPI (Unified Payments Interface) wallets—less common for overseas advertisers but useful if partnering with Indian agencies
- Bank transfers (SWIFT)
For hassle-free payments, many Irish advertisers team up with Indian marketing agencies or platforms like BaoLiba, which handle local payments and campaign management.
Collaboration with Indian Influencers
Irish brands often collaborate with Indian TikTok creators for influencer marketing. Rates vary hugely, but here’s a rough guide for 2025:
| Influencer Tier | Typical Fee per Post (INR) | Approx. Fee in EUR | Engagement Style |
|---|---|---|---|
| Nano (10k-50k) | ₹5,000 – ₹15,000 | €60 – €180 | Niche, highly engaged communities |
| Micro (50k-200k) | ₹20,000 – ₹60,000 | €240 – €720 | More reach, good for product demos |
| Macro (200k-1M) | ₹80,000 – ₹200,000 | €960 – €2,400 | Brand ambassadors, campaigns |
| Mega (1M+) | ₹300,000+ | €3,600+ | Celebrity-level, massive reach |
Irish marketers tend to favour micro and macro influencers for bang-for-buck ROI. Examples include Dublin-based agencies working with Mumbai TikTok stars to craft campaigns that resonate locally and internationally.
📊 India TikTok Advertising Trends Impacting Ireland in 2025
- Short-form video content dominates: Irish brands need to tailor crisp, punchy videos that fit TikTok’s style to grab Indian users.
- Regional language content: Campaigns in Hindi, Tamil, Bengali, and other languages see higher engagement than English-only content.
- Creator-led commerce: TikTok’s in-app shopping features are exploding in India, offering Irish brands a direct sales channel.
- Data privacy and compliance: Ireland’s GDPR standards and India’s evolving IT rules mean advertisers must carefully manage user data and content moderation.
❗ Risks and Challenges
- Cultural nuance: Irish advertisers must understand local Indian customs and trends to avoid tone-deaf ads.
- Ad fraud: Watch out for fake engagements or click farms, commonly reported in large markets like India.
- Currency fluctuation: Exchange rate swings between INR and EUR can affect budgeting.
### People Also Ask
What is the average cost of TikTok advertising in India for Irish brands in 2025?
Typical TikTok India ad costs range from €0.12 to €0.36 CPM for in-feed ads, with premium formats like Brand Takeover costing up to €12,000 daily. Rates depend on ad type and targeting.
How can Irish advertisers pay for TikTok India ads?
Irish advertisers can pay via international credit cards, bank transfers (SWIFT), or partner with Indian agencies that facilitate local payments like BaoLiba.
Which Indian TikTok influencer tiers are best for Irish brands?
Micro (50k-200k followers) and Macro (200k-1M) influencers offer a balance of reach and engagement cost-effectively, ideal for Irish brands entering the Indian market.
Final Thoughts
Jumping on India’s TikTok advertising bandwagon in 2025 is a smart move for Irish advertisers and influencers ready to scale. From understanding the full category advertising rate card to navigating payments and cultural nuances, it pays to be well-prepped. Whether you’re a Dublin startup or an established Irish brand, tapping into India’s TikTok ecosystem can supercharge your global growth.
BaoLiba will keep updating Ireland’s influencer marketing trends and insights. Stay tuned and follow us for the freshest, street-smart tips on cracking the global social media game.
