If you’re an advertiser or content creator in Ireland eyeing France for your next Snapchat campaign, knowing the 2025 Snapchat advertising rate card for France is pure gold. Snapchat, with its youthful vibe and heavy usage in France, offers a killer platform for brands wanting to grab eyeballs fast. But how do you navigate the pricing, categories, and best bang for your buck? Let’s break it down, no fluff, just the real deal tailored for Irish marketers and influencers.
📢 Why France Snapchat Advertising Matters for Irish Brands and Creators
Snapchat’s user base in France is booming, especially among the 13-34 crowd, which is a sweet spot for lifestyle, fashion, and tech brands. For Irish advertisers, tapping into France means access to a market that’s culturally close yet digitally distinct, with Snapchat being a top social channel.
In 2025, French Snapchat advertising is all about immersive, short-form video formats that engage users through stories, lenses, and interactive ads. Irish businesses like Butlers Chocolates or travel operators like Ryanair could benefit hugely by localising campaigns to French tastes and Snapchat’s native ad formats.
Paying in euros (€) is standard for French campaigns, so Irish advertisers need to factor in currency conversion from euro to the Irish euro (€), which thankfully is the same currency, making budgeting straightforward without extra FX hassle.
📊 2025 Snapchat France Advertising Rate Card Breakdown
Snapchat’s France rate card in 2025 is split by ad types, targeting options, and campaign scale. Here’s the lowdown:
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Snap Ads (Full Screen Vertical Video)
Price: €15 – €35 CPM (cost per 1,000 impressions) depending on targeting depth and ad length.
Ideal for brand awareness or direct response campaigns. -
Story Ads
Price: €20 – €40 CPM.
These show up between user stories and are great for narrative-driven content. -
Lenses (Augmented Reality Filters)
Price: starts at €50,000 per day for national campaigns.
Perfect for big brands like AIB or Guinness wanting high engagement and shareability. -
Commercials (6-second unskippable ads)
Price: €25 – €50 CPM.
Used mostly by premium brands for guaranteed views. -
Dynamic Ads (Product catalog integration)
Price: €10 – €30 CPM.
For e-commerce players like Brown Thomas or Currys PC World targeting French consumers with personalised offers.
Targeting and Extras
Snapchat France offers granular targeting: age, gender, location (down to city level), interests, and device type. Irish advertisers can also layer in custom audiences through CRM data, which bumps the CPM by 10-20%.
Localisation is key. Ads must be in French or use French cultural references to resonate. Irish creators collaborating with French influencers (for example, top French Snapchatters like Léna Situations) can boost authenticity and engagement.
💡 How Irish Advertisers and Creators Can Work With Snapchat France
Payment and Legal Considerations
Payments are usually handled via credit cards or invoicing for large accounts. Irish advertisers should ensure VAT compliance when invoicing French entities or agencies. Keep an eye on GDPR rules too — French users are protected under strict data privacy laws, so consent management in campaigns is a must.
Collaborating with French Influencers
Irish marketers looking to scale quickly often team up with French Snapchat influencers or micro-celebrities for authentic reach. Platforms like BaoLiba help connect Irish brands with French creators, streamlining contracts, messaging, and payments in euros.
Current Marketing Trends in Ireland and France (As of June 2025)
By June 2025, Ireland’s marketing scene is laser-focused on cross-border digital campaigns that blend social commerce with short video ads. Using Snapchat’s AR lenses is trending for experiential marketing. Brands like Pat McGrath Labs (Irish-born makeup brand) have started dabbling in French Snapchat ads to reach beauty enthusiasts.
📊 People Also Ask
What is the average Snapchat ad cost in France in 2025?
Snapchat ad costs in France typically range from €15 to €50 CPM, depending on ad format and targeting complexity. Premium options like AR lenses start at €50,000 per day for national reach.
How can Irish advertisers pay for Snapchat campaigns in France?
Payments are generally made in euros via credit card or invoicing. Irish advertisers benefit from using euros, avoiding currency exchange fees.
Which Snapchat ad types work best in the French market?
Snap Ads and Story Ads dominate for brand awareness. For high engagement, AR Lenses are a top choice, especially for lifestyle and FMCG brands.
❗ Final Thoughts for Irish Advertisers Eyeing France Snapchat Ads in 2025
Cracking the French Snapchat market requires more than just throwing money at ads. You need to understand local tastes, legal requirements, and platform nuances. Pricing is competitive but expect to pay a premium for high-impact formats like lenses.
For Irish marketers and influencers, leveraging platforms like BaoLiba can make the whole process smoother—from finding French partners to handling payments and optimising campaigns.
BaoLiba will continue updating Ireland’s influencer marketing trends. Stay tuned for more sharp insights and practical tips to help you nail your cross-border social campaigns.
