If you’re an advertiser or influencer in Ireland eyeing the Finnish TikTok scene for 2025, you’re in the right spot. TikTok’s blowing up across Europe, and Finland’s market is no exception. But before you dive in headfirst, you need a solid grip on the advertising rate card over there — what it costs, how campaigns run, and what you can expect in return.
In this piece, we’ll unpack the 2025 Finland TikTok advertising rates, break down the full category pricing, and give you the lowdown on how Irish brands and creators can navigate this Nordic playground while keeping things slick and ROI-friendly.
📢 Marketing Trends in Ireland and Finland TikTok Space
As of early June 2024, the Irish social media landscape is buzzing with TikTok collaborations. Brands like SuperValu and Brown Thomas have been leveraging local influencers for targeted campaigns. We’re seeing a shift from traditional banner ads to more organic, influencer-driven content that resonates better with Gen Z and Millennials.
Meanwhile, Finland’s TikTok market is growing fast, with over 2 million active users and a strong appetite for lifestyle, tech, and gaming content. Finnish TikTokers like @JereTikTok and @VeeraVlogs have carved out sizeable followings, making them prime candidates for brand tie-ups.
Irish advertisers looking to break into Finland must consider not just the rates but also the cultural nuances and legal frameworks — such as GDPR compliance and Finland’s strict advertising standards.
💡 Understanding the 2025 Finland TikTok Advertising Rate Card
The TikTok rate card in Finland for 2025 varies depending on ad format, influencer tier, and campaign goals. Here’s a rough breakdown:
- In-Feed Ads: €150 to €500 per 1,000 views. These are short videos appearing organically in users’ feeds, great for brand awareness.
- Brand Takeovers: Starting at €15,000 per day. These full-screen ads pop up when users open TikTok, ideal for big launches.
- Hashtag Challenges: €20,000 to €50,000 depending on the challenge scale and prize offerings. They boost engagement massively.
- TopView Ads: €10,000 to €25,000 for a 60-second slot, combining reach and engagement.
- Influencer Collaborations:
- Nano-influencers (1k-10k followers): €50 – €200 per post
- Micro-influencers (10k-50k followers): €200 – €1,000 per post
- Macro-influencers (50k-500k followers): €1,000 – €10,000 per post
- Mega-influencers (500k+ followers): €10,000+ per post
Most Finnish creators and agencies accept payments through bank transfers in euros (€), which aligns nicely with Ireland’s currency, making transactions smooth. PayPal is also popular, especially for smaller collaborations.
📊 What Irish Advertisers Need to Know About Finland TikTok Ads
Localised Content is King
Finnish audiences appreciate content that respects local humour and values. Irish brands should consider partnering with Finnish TikTokers who can authentically represent their product, rather than pushing generic ads.
Legal and Cultural Compliance
Finland enforces strict advertising laws, especially around transparency and data privacy. Irish advertisers must ensure all influencer partnerships disclose sponsored content clearly and comply with GDPR.
Payment and Contracts
Most Finnish creators prefer contracts that specify deliverables, timelines, and payment terms upfront. Given Ireland and Finland are both EU members, VAT and tax considerations are straightforward but should be handled carefully.
Examples from Ireland
Brands like Guinness and Aer Lingus have recently tested Nordic markets through influencer partnerships, often via platforms like BaoLiba. Irish TikTokers such as @TheFashionista.ie have also collaborated remotely with Finnish brands, showcasing how cross-border campaigns can work with proper rate negotiation.
People Also Ask
What is the typical TikTok advertising rate card for Finland in 2025?
The rate card ranges from €150 per 1,000 views for in-feed ads to upwards of €15,000 for brand takeovers. Influencer rates vary widely depending on follower count, from €50 for nano-influencers to over €10,000 for mega-influencers.
How can Irish advertisers pay Finnish TikTok creators?
Bank transfers in euros and PayPal are the most common payment methods accepted by Finnish TikTok creators, making it easy for Irish advertisers to transact without currency hassles.
Are there any legal considerations when advertising on TikTok in Finland?
Yes, Finland enforces strict advertising transparency rules and GDPR compliance. Sponsored content must be clearly disclosed, and data handling must follow EU regulations.
❗ Risks and Tips for Irish Advertisers Entering Finland TikTok Market
- Watch Out for Overpricing: Some Finnish mega-influencers charge premium rates. Make sure to negotiate based on engagement metrics, not just follower numbers.
- Cultural Missteps: Avoid generic ads. Finnish TikTok audiences value authenticity, so work with local creators who get their vibe.
- Legal Compliance: Failing to disclose paid partnerships can lead to fines. Use clear hashtags like #ad or #sponsored.
Final Thoughts
If you’re an Irish advertiser or influencer looking to tap into Finland’s TikTok scene in 2025, understanding the full advertising rate card is just the start. Localising content, respecting Finnish culture, and staying compliant with EU laws will make or break your campaign.
BaoLiba will continue to update Ireland’s marketers and creators on the latest influencer marketing trends across Europe and beyond. Keep an eye on us for fresh insights and practical tips to boost your ROI in global markets.
