For Irish advertisers and content creators looking to tap into China’s vast YouTube ecosystem, understanding the 2025 advertising rate card is pure gold. Whether you’re a local brand like SuperValu or a rising Irish YouTuber aiming to collaborate with Chinese influencers, knowing what the market charges and how it works can save you a tidy penny and boost your ROI.
As of June 2025, Ireland’s marketing scene is buzzing with cross-border opportunities, and China’s YouTube advertising landscape is no exception. Let’s break down the nitty-gritty of China YouTube full category advertising rates, blended with what Irish advertisers need to know to play the game well.
📢 China YouTube Advertising Landscape in 2025
First off, a quick reality check: YouTube is officially blocked in mainland China. However, Chinese creators and brands are pushing content on YouTube through Hong Kong, Taiwan, and overseas accounts, targeting global markets—including Ireland. If you’re an Irish brand wanting to advertise on Chinese YouTube channels, you’ll mostly work with influencers based outside mainland China but producing Chinese-language content.
This makes the China YouTube advertising rate card a bit unique. Pricing depends heavily on the influencer’s category—beauty, gaming, tech, lifestyle—and their follower base, engagement rate, and platform authority.
Irish advertisers often pay in euros (€), but many Chinese creators prefer payments via PayPal or Alipay linked to Hong Kong accounts. Keep this in mind when planning budgets and contracts.
📊 2025 China YouTube Advertising Rate Card Overview
Here’s the lowdown on typical rates you’ll encounter across main categories in 2025. These figures reflect what Irish advertisers are seeing after months of negotiation and collaboration via platforms like BaoLiba.
| Category | CPM (Cost per Mille) | Flat Rate per Video (€) | Notes |
|---|---|---|---|
| Beauty & Fashion | €15 – €35 | €1,200 – €4,000 | Top-tier KOLs charge premium |
| Gaming | €10 – €30 | €800 – €3,000 | Strong engagement but niche |
| Tech & Gadgets | €18 – €40 | €1,500 – €5,000 | Higher due to product demos |
| Lifestyle & Vlogs | €8 – €25 | €700 – €2,500 | Broad appeal, good ROI |
| Food & Travel | €12 – €28 | €1,000 – €3,500 | Popular for Irish tourism brands |
How Irish Brands Use These Rates
Take a Dublin-based organic skincare brand wanting to crack the Chinese market. They might opt for a mid-tier beauty influencer charging around €2,000 per video with a CPM of €20. This aligns well with Ireland’s ad budgets and conversion goals.
Meanwhile, Irish gaming retailers like Xcite might sponsor Chinese gaming YouTubers at a CPM of €25, tapping into a passionate and engaged audience.
💡 Practical Tips for Irish Advertisers on China YouTube Ads
-
Localise Content: Even if you’re targeting Chinese speakers abroad, the content must feel authentic. Work closely with influencers to tailor messages relevant to their audience.
-
Payment & Contracts: Use platforms like BaoLiba that support multi-currency payments and understand cross-border tax implications. Irish euro payments often convert to HKD or USD for creators.
-
Compliance Matters: Ireland’s advertising standards and GDPR apply to your campaigns. Make sure data handling and content meet EU regulations even when collaborating internationally.
-
Track Performance: Use local tools like Google Analytics and Irish social listening platforms to monitor ROI and tweak campaigns in real time.
📊 People Also Ask
What is the average YouTube advertising rate for Chinese influencers in 2025?
Typical CPM ranges from €8 to €40 depending on the category, with flat video fees between €700 and €5,000. Irish advertisers should expect variation based on influencer size and niche.
Can Irish brands directly advertise on YouTube channels based in mainland China?
Not directly, as YouTube is blocked in mainland China. Most Chinese YouTubers targeting global audiences operate from Hong Kong, Taiwan, or overseas, which Irish advertisers can collaborate with.
How do Irish advertisers usually pay Chinese influencers for YouTube ads?
Payments are often made in euros via PayPal or through platforms like BaoLiba that facilitate multi-currency and cross-border transactions. Some creators prefer Alipay linked to Hong Kong accounts.
❗ Risks and Challenges to Watch Out For
-
Fake Followers & Engagement: Always vet Chinese YouTubers carefully. Ireland’s marketing teams should use analytics tools to avoid inflated metrics.
-
Cultural Nuances: Misunderstanding local trends can backfire. Collaborate with local consultants or agencies who know the China digital scene.
-
Legal Hurdles: Cross-border contracts require clarity on IP rights and content usage, especially under Ireland’s legal framework.
Final Thoughts
Navigating the 2025 China YouTube full category advertising rate card from an Irish perspective is no walk in the park, but it’s a golden chance if you know the ropes. Keep your payments smooth, content authentic, and compliance tight. BaoLiba will continue updating Ireland’s influencer marketing trends, so stay tuned for the freshest intel and real-deal strategies.
