If you’re an Irish brand or content creator aiming to crack the China market via TikTok in 2025, getting a grip on the advertising rate card is mission critical. China’s TikTok ecosystem (known locally as Douyin) has its own ad pricing, trends, and playbook – and it’s not exactly the same ball game as Ireland’s TikTok scene. So, how much will you be coughing up? What’s the local flavour of China TikTok advertising in 2025? Let’s dive in with an eye on Ireland’s unique marketing vibes, payment methods, and legal landscape.
As of June 2025, Ireland’s digital marketers are eyeing China TikTok’s potential like hawks, knowing full well that the platform commands huge attention in Greater China. Brands like SuperValu and Pat McDonagh’s apparel lines have begun dipping toes into cross-border influencer partnerships, so knowing the ad rate card is a must.
📊 What Exactly Is the China TikTok Advertising Rate Card in 2025?
The advertising rate card on China’s TikTok is a detailed pricing guide covering all ad formats from in-feed native videos, branded hashtag challenges, to banner ads and live stream sponsorships. Unlike Ireland where TikTok ads can be booked directly via TikTok Business Centre in euros using credit cards or PayPal, China’s TikTok (Douyin) operates mostly in Renminbi (RMB) and uses Chinese payment gateways like Alipay or WeChat Pay, making currency conversion and payment setup a factor for Irish advertisers.
Here’s a quick rundown of common ad formats and their approximate costs:
- In-Feed Videos: Starting from RMB 100,000 (~€13,000) per campaign, depending on target reach and duration.
- Branded Hashtag Challenges: RMB 500,000+ (~€65,000), great for viral user participation.
- Banner Ads: RMB 50,000+ (~€6,500), suitable for quick brand exposure.
- Live Stream Sponsorships: Highly variable, often RMB 200,000+ (~€26,000), depending on influencer clout.
Keep in mind, these are ballpark figures and fluctuate with seasonality, targeting options, and influencer tiers.
💡 How Ireland Brands Can Navigate China TikTok Pricing
Irish marketers working with agencies like Mediaworks or local digital pros such as Wolfgang Digital must factor in:
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Currency Exchange & Payments: Paying in RMB means you’ll need forex savvy. Using international payment platforms or partnering with local Chinese media buyers is common.
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Local Compliance: China’s ad laws are strict. Content must align with Chinese advertising standards, avoiding sensitive topics. Getting local legal counsel or working with Chinese influencers who understand the red lines is non-negotiable.
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Influencer Partnerships: Irish brands often collaborate with Chinese creators via BaoLiba’s platform, which helps bridge the language, cultural, and payment gaps. For example, Dublin-based fashion retailer Penneys recently piloted a campaign with Chinese TikTok creators, supported by BaoLiba’s localisation and payment facilitation.
📢 Ireland’s 2025 TikTok Marketing Trends with China in Mind
Looking at 2025 June data, Irish advertisers are showing growing interest in cross-border TikTok campaigns tied to events like St. Patrick’s Day and summer tourism. The appetite for China TikTok ads is also part of a bigger trend where Irish SMEs aim to tap into China’s vast consumer base through social commerce.
Irish payment habits lean heavily on Visa, Mastercard, and increasingly Apple Pay. To make China TikTok ads work, marketers must adapt to RMB payments and often work with intermediaries to handle invoicing and compliance. BaoLiba’s platform is becoming a go-to for this.
❗ Common Pitfalls to Avoid When Buying China TikTok Ads from Ireland
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Ignoring Localisation: Simply blasting Irish ads won’t cut it. Content must be culturally tailored, local language optimised, and approved by Chinese platforms.
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Underestimating Costs: China TikTok ads often cost more upfront than Ireland’s TikTok due to the scale and competition. Budget accordingly.
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Payment Issues: Not setting up RMB payment channels or relying on Irish card payments can delay campaigns.
🧐 People Also Ask
What is the average cost for China TikTok advertising in 2025?
On average, expect to spend between RMB 100,000 to RMB 500,000 (€13,000 to €65,000) per campaign depending on the ad format and influencer level.
Can Irish brands pay for China TikTok ads using euros?
Not directly. Payments are made in RMB, so Irish advertisers either convert currency or work through platforms like BaoLiba that handle payment localisation.
How is China TikTok advertising different from Ireland’s TikTok advertising?
China TikTok (Douyin) requires localised content, RMB payment, and adherence to China’s strict advertising laws. Ireland’s TikTok ads tend to be simpler in payment and legal compliance.
Final Thoughts
If you’re an Irish marketer or influencer looking to tap into China’s TikTok scene in 2025, understanding the full category advertising rate card is your first step. It’s a complex but lucrative market, requiring savvy budgeting, localised content, and smart payment strategies. Platforms like BaoLiba are bridging the gap for Ireland, helping you navigate rates, regulations, and partnerships smoothly.
BaoLiba will keep updating Ireland’s influencer marketing trends, so stay tuned and follow us for the freshest insights.
